Red Bull uses its “gives you wings” slogan to reference the energy boost that the drink provides consumers, but in Yanin Nanakorn’s case, Red Bull helped her career take flight. As part of an 11-person student team charged with creating a sampling program for the energy drink, she discovered she got charged up when she saw marketing programs take off. She also discovered that she loved client-side marketing and the strategizing that came with it.
Nanakorn, who has studied abroad twice, was able to discover what it was like to work agency-side, as she served as an intern for a full-service marketing and advertising agency in Sydney, Australia. There, as an exchange student at Macquarie University, she assisted with a variety of tasks and was able to help the company’s national sales manager evaluate client needs.
Stateside, Nanakorn is a campus leader. She has been an active member of the International Business Board, accounting honors organization Beta Alpha Psi, and the American Marketing Association. As an AMA leader, she helped plan the group’s ScramBULL golf tournament and directed its street team for a project benefiting pediatric cancer research. She says one of her favorite community service projects has been through Chi Omega Fraternity. As the former director of career and professional development for the sorority, she assisted with philanthropy projects for Make-A-Wish Foundation, where the group raised funds to grant wishes for three different children with life threatening illnesses.