It wasn’t that long ago when Amanda Ortiz joined USF, eager to begin her journey to become a doctor. It would be a beautiful future saving lives. But she soon decided that this was not her dream career. A change was about to happen.
“After two semesters of immersing myself in subjects that I didn’t enjoy, I felt at the end of my first year that something had to change,” she says.
A social, creative and competitive person, Ortiz began looking at business and one of her first courses, Introduction to Marketing, changed her life. She soon switched majors.
She immersed herself in USF’s student life and service opportunities, serving as a first-year orientation leader, a resident assistant and vice president of Delta Gamma. She was inducted into the Order of the Golden Brahman during her junior year, serving in these positions while simultaneously holding four internships, one of which was with Bristol Myers Squibb. On top of her on-campus involvement and internships, Ortiz worked a part-time position off-campus. She graduated with a bachelor’s degree in marketing and a minor in psychology and now is enrolled in the MBA program, from which she expects to graduate in December. She is a participant in the USF Women and Leadership Initiative and participates in the Muma College of Business Corporate Mentor Program.
Ortiz currently works as a marketing account executive at Raymond James in St. Petersburg, where she leads the marketing strategy for three internal departments, and manages adviser recruitment social media, email and direct mail campaigns.