OscarGarciaPREFERRED1forWPOscar Garcia credits his family with helping him understand the Spanish concept of “ponte chispa” — if you don’t want to struggle, you have to wake up and get moving.

That work ethic has shaped Garcia’s time at USF. A first generation college student and a member of the Corporate Mentor Program, Garcia learned about analytics, content management systems, and online metrics through internship opportunities, and decided to create his own company focused on digital marketing to meet the local demand in those areas. He also worked with professors to network and build his client base. Garcia continues to grow his business while also focusing on maintaining a high academic standard as a full-time student.

Within the College of Business, Garcia serves on the boards of three different organizations: director of information technology for the American Marketing Association, director of marketing for the International Business Board, and chapter president for Alpha Kappa Psi. Under his leadership, USF’s Alpha Kappa Psi chapter was able to re-establish a mentoring program with the fraternity’s alumni network, create two new scholarships, and increase membership retention by 20 percent. In recognition of those achievements, he was awarded Alpha Kappa Psi’s Southeast Region Leadership award.