Jeannine Yawn forWPWhile Jeannine Yawn doesn’t aspire to the typical accounting, finance, or management paths many of her classmates are pursuing, the marketing student says the College of Business and its honors program have prepared her excellently for her dream job in the fashion industry.

Yawn says she was unsure of herself when she arrived on campus but the Bulls Business Community’s improv sessions, networking events, and professional development programs gave her confidence and helped her build interpersonal skills.

A volunteer experience at a fashion show helped her realize that she wanted to work in fashion. And with the advanced research courses as well as accounting, finance, and other business classes required in the Business Honors Program, Yawn knew she was well-prepared for the fast-paced industry.

A Business Honors Program study abroad experience gave her a glimpse into international business and helped her understand what skills she needed to work across teams and continents. Today, she is an intern at HSN, where she works with vendors, assists the celebrity apparel buying team, and deals with overseas suppliers daily.

Yawn’s business research focuses on consumer engagement in the fashion industry, examining social media and its effect on in-store and online sales. Her research will have an immediate, real-world impact on a local company, as she is conducting promotional experiments on its social media outlets. Yawn was awarded the Undergraduate Interdisciplinary Research Grant to fund her inquiry.