Hunter Atteberry, Vinik Sport & Entertainment Management

Hunter Atteberry believes in the fearless pursuit of education. He also believes in constantly pushing himself to take on challenging projects to develop a new skill or learn about a new topic.

The recent USF alumnus earned a bachelor’s degree in marketing and is in his first year of graduate school in the Vinik Sport & Entertainment Management program, where he is pursuing two master’s degrees.

Some of his successful projects include spearheading a six-person team that created a million-dollar marketing campaign for the Florida Fish and Wildlife Commission. 

He produced a talent retention plan for the PGA Tour Superstore and collaborated with international students to give a presentation on how the influences of U.S. ownership affected Wrexham FC.

Outside the classroom, he looks for volunteer opportunities to expand his skill set. He volunteered with the Tampa Bay Sports Commission to gain a better understanding of marketing and event management. Atteberry also logged volunteer hours at the United Soccer League and staffed a youth tournament where he helped kids grow as better teammates, leaders, and friends through soccer.

Atteberry is currently an intern at WMT Digital, a marketing agency that manages paid and unpaid social platforms for sports organizations. He learns new ad management platforms, creates digital marketing campaigns, analyzes campaign performance data to construct recaps for company partners, and builds new processes that improve the entire company.

He says it’s a job that challenges him every day as he continues his fearless pursuit of learning. 

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