As the oldest son of three generations of hard-working business people, Gustavo Storck inherited his entrepreneurial spirit hearing about his parents and grandparents’ 16-hour shifts in their small bakery in Brazil.
That bakery was later converted into a supermarket chain that his parents run. The pandemic forced Storck, then a USF student majoring in chemical engineering, to return to his hometown, take online classes and help out with the family’s business.
Storck’s father trained him to be the head of buying and Storck suddenly had a crash course in supply chain management. He coordinated merchandise purchase orders and established new connections to overcome market shortages.
In 2021, he started a coffee shop adjoining his grandparents’ old bakery and was featured on local news as one of the youngest entrepreneurs to open a business during the pandemic.
“Every day was a new challenge and it didn’t take long for business to become my passion and addiction,” he said.
As a Muma College of Business student, he has taken his new career pathway with zest, diving headfirst into the USF chapter of the American Marketing Association and the student-led agency Consult-A-Bull. While serving as director of fundraising at AMA, Storck raised over $4,000 for the organization. He was instrumental in obtaining a government grant of over $5,000 that helped 20 marketing students attend an international conference in Chicago. Because of his successes, he was hired by Student Government and recently promoted to Tampa campus executive director of marketing and communications.