Lukas Oest came from Germany when he was 16 years old and learned quickly what it is like to change cultures. Over the past eight years – the majority of which he has spent at USF as an undergraduate and now a master’s degree in marketing candidate – Oest came to understand the importance of relationships and serving the institution that gives him the opportunity for an education.
“Sometimes,” he says, “we as individuals are impacted for decades through the relationships we develop, the resources we expose ourselves to, the causes we decide to invest our energy in, and the organizations that help us frame our ambitions.”
Now a graduate student, Oest earned a USF bachelor’s degree in marketing, graduating cum laude, in May 2019. Oest was named the spring 2019 Outstanding Graduate on the USF Sarasota-Manatee campus, where the then-undergraduate student was recognized in the 2019 Believe in Bulls publication.
Today, Oest is pursuing a master’s degree in marketing, focusing on digital marketing analytics. He serves as a graduate assistant but that is not his first job.
He worked in the marketing department at Florida Worldwide Citrus in Bradenton between 2019 and 2020, supporting the company’s marketing efforts and developing a branding strategy. There, he assisted in establishing business relationships with Germany, a key target market.
As a grad student, Oest remains involved on campus. He is a member of the Order of the Golden Brahman, the USF American Marketing Association and he participates in the Graduate Mentorship Program.