Creativity is a recurring theme in Samantha Moffett’s list of professional and personal pursuits. Whether it’s dancing as a member of the Golden Bulls Dance Team or writing blog content to boost traffic on a website, being creative has always been her outlet.
Moffett is in the USF Muma College of Business’ Master of Science in Marketing program with a concentration in digital marketing and brand management. The graduate program allows her to combine her two passions: creativity and business.
Moffett is already a USF alumna, having earned her bachelor’s degree in mass communications with a concentration in advertising in 2019.
Returning to USF as a graduate student has given her the opportunity to build impactful relationships with first-generation undergraduate business students through the Collier Student Success Center’s Corporate Mentor Program. As an advisor to over 100 students, she helps to organize networking events, resume review sessions, mock interviews, as well as corporate tours with businesses in the marketing, finance, and technology sector.
Through mentorship, she has become a support system for students and can provide critical life business skills, such as money mastery, decision making, or goal setting.
“Witnessing how mentorship and professional development can impact students’ confidence and sense of purpose has been one of the most rewarding experiences of my life,” she said.
Outside of USF, she works as a content coordinator with Leverage Digital Marketing where she manages an SEO writing team, writes articles, and helps with brand strategy and online reputation management for more than 15 different brands.